A cross-cultural investigation of the stereotype for salespeople : professionalizing the profession
Year of publication: |
2014
|
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Authors: | Fournier, Christophe ; Chéron, Emmanuel ; Tanner, John F. ; Bikanda, P. J. ; Wise, Jorge A. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 36.2014, 2, p. 132-143
|
Subject: | salespeople stereotype | selling function | student perceptions | sales education | Cameroon | France | Japan | Mexico | United States | Verkaufspersonal | Salespeople | Frankreich | USA | Mexiko | Studierende | Students | Verkauf | Selling | Vergleich | Comparison | Kamerun |
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