Compliance with eWOM : the influence of hotel reviews on booking intention from the perspective of consumer conformity
Year of publication: |
2015
|
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Authors: | Tsao, Wen-Chin ; Hsieh, Ming-Tsang ; Shih, Li-Wen ; Lin, Tom M. Y. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 46.2015, p. 99-111
|
Subject: | eWOM | Booking intention | Review valence | Consumer conformity | Experience products | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Hotellerie | Hotel industry |
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