Components and parameters of corporate reputation : an empirical study
Manfred Schwaiger
| Year of publication: |
2004
|
|---|---|
| Authors: | Schwaiger, Manfred |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 56.2004, 1, p. 46-71
|
| Subject: | Firmenimage | Corporate reputation | Immaterielle Güter | Intangible goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001874779