Components of art exhibition brand equity for internal and external visitors
Carmen Camarero; María José Garrido; Eva Vicente
| Year of publication: |
2010
|
|---|---|
| Authors: | Camarero, Carmen ; Garrido, María José ; Vicente, Eva |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 31.2010, 4, p. 495-504
|
| Subject: | Kunst | Arts | Markenimage | Brand image | Kulturmanagement | Cultural management | Tourismusmarketing | Tourism marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003969701