Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Year of publication: |
2023
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Authors: | Khan, Huda |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 5, p. 1035-1053
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Subject: | Composite collaboration | Differentiation strategy | Market players | Non-market players | Pandemic | Strategic marketing performance | Coronavirus | Schwellenländer | Emerging economies | Epidemie | Epidemic | Marketingmanagement | Marketing management | Produktdifferenzierung | Product differentiation |
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