Comprehension of info-aid supers in television advertising for social ideas: Implications for public policy
Year of publication: |
1994
|
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Authors: | Manrai, Lalita A. ; Manrai, Ajay K. ; Murray, Noel |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 30.1994, 1, p. 75-84
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Publisher: |
Elsevier |
Saved in:
Online Resource
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