Comprehension of Info-Aid Supers in Television Advertising for Social Ideas: Implications for Public Policy
Year of publication: |
1994
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Authors: | Manrai, Lalita A. ; Manrai, Ajay K. ; Murray, Noel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 30.1994, 1, p. 75-84
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