Compromising the compromise effect : brands matter
Year of publication: |
2007
|
---|---|
Authors: | Sinn, Francisca ; Milberg, Sandra J. ; Epstein, Leonardo D. ; Goodstein, Ronald Charles |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 4, p. 223-236
|
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Theorie | Theory |
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