Compulsive buying in China : measurement, prevalence, and online drivers
Year of publication: |
October 2018
|
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Authors: | He, Heping ; Kukar-Kinney, Monika ; Ridgway, Nancy M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 91.2018, p. 28-39
|
Subject: | China | Compulsive buying | Face | Online buying motivation | Scale validity | RCBS | Konsumentenverhalten | Consumer behaviour | Kaufsucht | Online-Handel | Online retailing | Messung | Measurement |
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