Effects of hedonic shopping motivations and gender differences on compulsive online buyers
Xuhui Wang, Fayaz Ali, Muhammad Zubair Tauni, Qilin Zhang and Tanveer Ahsan
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Xuhui ; Ali, Fayaz ; Tauni, Muhammad Zubair ; Zhang, Qilin ; Ahsan, Tanveer |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 1, p. 120-135
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| Subject: | Kaufmotiv | Consumer motivation | Kaufsucht | Compulsive buying | Konsumentenverhalten | Consumer behaviour | Geschlechterunterschiede | Gender differences | Geschlechterforschung | Gender studies | Online-Handel | Online retailing | China |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1894949 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013204903