Extent: | XX, 289 S graph. Darst 21 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Zugl.: Bayreuth, Univ., Diss., 1993 |
Notes: | Literaturverz. S. 269 - 289 |
ISBN: | 3-8244-0206-8 |
Classification: | Marketing ; Betriebliche Information und Kommunikation |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000412602