Concepts of Quality Connected to Social Media and Emotions

by Denisa Elena Vlad.

Quality of Products and Services -- The Influence of Social Media on the Consumers‘ Expectations -- Importance of Information in Social Media -- Influence of Emotional Attachment on the Relationship With the Brand -- Post-truth and Fake News and How They Relate to Human Emotions -- Consumer Behavior in the Online Environment .

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Year of publication:	2020 ; 1st ed. 2020.
Authors:	Vlad, Denisa Elena
Publisher:	2020: Wiesbaden : Springer Fachmedien Wiesbaden 2020: Wiesbaden : Imprint: Springer Gabler
Subject:	Konsumentenverhalten \| Consumer behaviour \| Produktqualität \| Product quality \| Social Web \| Social web \| Emotion \| Social Media \| Qualität \| Verbraucherverhalten \| Emotionale Produktdifferenzierung \| Kaufentscheidung

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Extent:	1 Online-Ressource(XIII, 222 p. 70 illus.)
Series:	Sustainable Management, Wertschöpfung und Effizienz Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
ISBN:	978-3-658-28867-9 ; 978-3-658-28866-2 ; 978-3-658-28868-6
Other identifiers:	10.1007/978-3-658-28867-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399132