Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Year of publication: |
April 2017
|
---|---|
Authors: | Muralidharan, Sidharth ; Yoon, Hye Jin ; Sung, Yongjun ; Miller, Jessica ; Lee, Arturo |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 2, p. 113-134
|
Subject: | online product reviews | satisfaction | review valence | review quality | emotions | end actions | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web |
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