Developing a conceptual model of small independent retailers in developing economies : the roles of embeddedness and subsistence markets
Year of publication: |
December 2016
|
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Authors: | Sarkar, Dev Narayan ; Kundu, Kaushik ; Chaudhuri, Himadri Roy |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 6.2016, 3/4, p. 176-193
|
Subject: | Retailer classification | Small independent retailers | Buying behavior | Developing economy | Subsistence markets | Embedded markets | Einzelhandel | Retail trade | Subsistenzwirtschaft | Subsistence economy | Entwicklungsländer | Developing countries | KMU | SME |
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