Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Hideki Katagiri
| Year of publication: |
2020
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|---|---|
| Authors: | Katagiri, Hideki |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 20.2020, 1/2, p. 109-142
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| Subject: | engagement | customer engagement | relationship marketing | interaction | customer management | buying behaviour | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934720X15929907504120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012299477