A conceptual study of cross-cultural comparison between developing and developed economies for domestic consumption : cognitive, affective, and normative progresses
Year of publication: |
2011
|
---|---|
Authors: | Wang, Xuehua ; Mai, Robert |
Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 264-271
|
Subject: | Entwicklungsländer | Developing countries | Industrieländer | Industrialized countries | Vergleich | Comparison | Kognition | Cognition |
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