Enhancing knowledge development in marketing ; Vol. 21
eds.: Iyer Easwar ...
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Easwar, Iyer (contributor) |
| Institutions: | Summer Educators' Conference <2010, Boston, Mass.> (contributor) ; American Marketing Association (contributor) |
| Published in: | |
| Publisher: |
Red Hook, NY : Curran Associates |
| Subject: | Marketingtheorie | Marketing theory |
| Published items: |
32 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXVIII, 641 S. graph. Darst. |
|---|---|
| Series: | |
| Conferences: | AMA Summer Educators' Conference ; (Boston, Mass.) : 2010.08.13-16 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. |
| ISBN: | 978-1-61782-253-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790863