Conceptual understanding : DSD in the light of supplier-retailer relationships in the CP industry
Year of publication: |
2009
|
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Authors: | Kotzab, Herbert |
Published in: |
Direct store delivery : concepts, applications and instruments. - Berlin : Springer, ISBN 3-540-77212-X. - 2009, p. 43-56
|
Subject: | Lebensmittelhandel | Food trade | Lieferantenmanagement | Supplier relationship management | Direktmarketing | Direct marketing |
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