Conceptualising and measuring consumer authenticity online
Year of publication: |
2019
|
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Authors: | Davis, Robert ; Sheriff, Kevin ; Owen, Kim |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 17-31
|
Subject: | Authenticity | Consumption behavior | Rational and experiential thinking | Online | Model development and validation | Konsum | Consumption | Glaubwürdigkeit | Credibility | Validierung | Validation |
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