Conceptualising luxury brand attachment : scale development and validation
Anwar Sadat Shimul, Ian Phau, Michael Lwin
| Year of publication: |
2019
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|---|---|
| Authors: | Shimul, Anwar Sadat ; Phau, Ian ; Lwin, Michael |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 6, p. 675-690
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| Subject: | Luxury brand attachment | Consumer emotion | Scale development | Validation | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Emotion | Messung | Measurement | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00158-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012120866