Re-conceptualizing cognitive and affective customer-company identification : the role of self-motives and different customer-based outcomes
Jeremy S. Wolter, J. Joseph Cronin Jr.
| Year of publication: |
May 2016
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|---|---|
| Authors: | Wolter, Jeremy S. ; Cronin, J. J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 3, p. 397-413
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| Subject: | Customer-company identification | Cognitive identification | Affective identification | Organizational identification | Kognition | Cognition | Mitarbeiterbindung | Employee retention | Unternehmenskultur | Corporate culture | Persönlichkeitspsychologie | Personality psychology | Emotion | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-014-0421-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489085