Unique influences of cognitive and affective customer-company identification
Year of publication: |
September 2017
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Authors: | Wolter, Jeremy S. ; Cronin, J. J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 78.2017, p. 172-179
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Subject: | Customer-company identification | Organizational identification | Cognitive identification | Affective identification | Social cohesion | Kognition | Cognition | Mitarbeiterbindung | Employee retention | Persönlichkeitspsychologie | Personality psychology | Unternehmenskultur | Corporate culture | Emotion |
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