Conceptualizing customer experience in multi-actor platforms
Year of publication: |
2024
|
---|---|
Authors: | Mahadevan, Dhrithi ; Shainesh, G. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 14.2024, 1/2, p. 83-103
|
Subject: | Customer experience | Multi-actor setting | Platform | Triad | Value cocreation | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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