Concerns vital for mobile CRM in banking : a qualitative study
Preety Awasthi and Purnima S. Sangle
| Year of publication: |
2013
|
|---|---|
| Authors: | Awasthi, Preety ; Sangle, Purnima S. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 7.2013, 1, p. 45-67
|
| Subject: | Elektronisches Geld | Electronic money | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Bankgeschäft | Banking services | Qualitative Methode | Qualitative method | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783141