Consumer's expectations from mobile CRM services : a banking context
Year of publication: |
2011
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Authors: | Sangle, Purnima S. ; Awasthi, Preety |
Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 17.2011, 6, p. 898-918
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Subject: | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Bankgeschäft | Banking services | Konsumentenverhalten | Consumer behaviour | Indien | India |
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