Concise encyclopedia of professional services marketing
Kenneth E. Clow and Robert E. Stevens
| Year of publication: |
2009
|
|---|---|
| Authors: | Clow, Kenneth E. ; Stevens, Robert E. |
| Publisher: |
New York, NY : Routledge |
| Subject: | Dienstleistung | Marketing | Wörterbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 166 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7890-3690-2 ; 0-7890-3690-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004928035