Conditional Promotions and Consumer Overspending
Year of publication: |
2018
|
---|---|
Authors: | Amornpetchkul, Thunyarat Bam ; Ahn, Hyun-Soo ; Şahin, Özge |
Published in: |
Production and Operations Management. - Wiley, ISSN 1059-1478, ZDB-ID 2151364-8. - Vol. 27.2018, 8 (03.05.), p. 1455-1475
|
Publisher: |
Wiley |
Saved in:
Online Resource
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