Conditioned Superstition : Desire for Control and Consumer Brand Preferences
Year of publication: |
2013
|
---|---|
Authors: | Hamerman, Eric ; Johar, Gita |
Publisher: |
[S.l.] : SSRN |
Subject: | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Konsumentenpräferenzen | Consumer preferences |
Extent: | 1 Online-Ressource (56 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 20, 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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