Conditioned superstition : desire for control and consumer brand preferences
Year of publication: |
2013
|
---|---|
Authors: | Hamerman, Eric J. ; Johar, Gita V. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 3, p. 428-443
|
Subject: | Konsumentenpräferenzen | Consumer preferences | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
-
Conditioned Superstition : Desire for Control and Consumer Brand Preferences
Hamerman, Eric, (2013)
-
Building brand's value : research on brand image, personality and identification
Wu, Chao Sen, (2019)
-
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam, (2008)
- More ...
-
Conditioned Superstition: Desire for Control and Consumer Brand Preferences
Hamerman, Eric J., (2013)
-
Implementing a campus food pantry in the US : strategies for operations and marketing communications
Hamerman, Eric J., (2024)
-
How to save your brand in the face of a crisis
Johar, Gita V., (2010)
- More ...