Readings in global marketing management
Alternative title: | Readings in global marketing management |
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Year of publication: |
1969
|
Other Persons: | Patty, C. Robert (ed.) ; Vredenburg, Harvey L. (ed.) |
Publisher: |
New York : Appleton-Century-Crofts |
Subject: | Unternehmung internationale | Marktforschung | Werbung | Vereinigte Staaten | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
Published items: |
31 hits in ECONIS - Online Catalogue of the ZBW
|
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Multinational marketing management
Keegan, Warren J., (1980)
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Multinational marketing: Dimensions in strategy
Baker, James Calvin, (1975)
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International marketing strategy : selected readings
Thorelli, Hans Birger, (1973)
- More ...
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Vredenburg, Harvey L., (1956)
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The value of trading stamps as measured by retail prices
Vredenburg, Harvey L., (1965)
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Patty, C. Robert, (1982)
- More ...