Configuration and coordination of international marketing activities
Year of publication: |
2016
|
---|---|
Authors: | Schmid, Stefan ; Grosche, Philipp ; Mayrhofer, Ulrike |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 25.2016, 2, p. 535-547
|
Subject: | International value chain | International configuration | International coordination | International marketing activities | Automotive industry | Kfz-Industrie | Internationales Marketing | International marketing | Betriebliche Wertschöpfung | Value creation | Multinationales Unternehmen | Transnational corporation | Welt | World |
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