Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Year of publication: |
2023
|
---|---|
Authors: | Hajdas, Monika ; Radomska, Joanna ; Szpulak, Aleksandra ; Silva, Susana C. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 31.2023, 4, p. 470-489
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Messung | Measurement |
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