Congruency between colour and shape of the front labels of wine : effects on fluency and aroma and quality perceptions
Renaud Lunardo, Florine Livat
| Year of publication: |
2016
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|---|---|
| Authors: | Lunardo, Renaud ; Livat, Florine |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 29.2016, 4, p. 528-541
|
| Subject: | colour | shape | label | congruency | fluency | aroma | perceived quality | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Warenkennzeichnung | Product labelling | Markenimage | Brand image | Wein | Wine | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654916