Sensory expectations generated by colours of red wine labels
Erhard Lick, Bettina König, Monyédodo Régis Kpossa, Violetta Buller
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Lick, Erhard ; König, Bettina ; Kpossa, Monyédodo Régis ; Buller, Violetta |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 37.2017, p. 146-158
|
| Subject: | Red wine labels | Sensory marketing | Cross-modal correspondences | Colour | Flavour | Sensory expectations | Retailing | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Warenkennzeichnung | Product labelling | Weinbau | Wine industry | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.07.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729738