Conjoint Analysis Reliability: Empirical Findings
Year of publication: |
1988
|
---|---|
Authors: | Reibstein, David ; Bateson, John E. G. ; Boulding, William |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 7.1988, 3, p. 271-286
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | conjoint analysis | data collection | product categories | reliability assessment |
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