Conjoint measurement for quantifying judgemental data
Year of publication: |
1971
|
---|---|
Authors: | Green, Paul E. ; Rao, Vithala R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 3, p. 355-363
|
Subject: | Marktforschung |
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