Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen
Winfried J. Steiner; Harald Hruschka
| Alternative title: | Conjoint-based product (line) design considering competitive reactions Conjoint-based product (line) design considering competitive reactions |
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| Year of publication: |
2000
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| Authors: | Steiner, Winfried J. ; Hruschka, Harald |
| Published in: |
OR-Spektrum : quantitative approaches in management. - Berlin : Springer, ISSN 0171-6468, ZDB-ID 1465994-3. - Vol. 22.2000, 1, p. 71-95
|
| Subject: | Produktionsplanung | Production planning | Wettbewerb | Competition | Conjoint-Analyse | Conjoint analysis | Theorie | Theory |
| Extent: | Graph. Darst |
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| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache In: OR Spektrum |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001535805