Connected consumers' responses to negative brand actions : the roles of transgression self-relevance and domain
Year of publication: |
2014
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Authors: | Trump, Rebecca K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 9, p. 1824-1830
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Subject: | Branding | Brand relationship | Brand transgression | Ethical | Self/identity | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
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