Connected stadium : a pillar for football clubs' marketing development?
Year of publication: |
[2016]
|
---|---|
Authors: | Bal, Charles ; Fleck, Nathalie |
Published in: |
Making a difference through marketing : a quest for diverse perspectives. - Singapore : Springer, ISBN 978-981-10-0462-9. - 2016, p. 43-58
|
Subject: | Fußball | Football | Sportmarketing | Sports marketing | Frankreich | France |
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