SPORT SPONSORSHIP - Understanding sport-related emotions in sponsorship - Analysing the different emotions felt by sports fans, and their intensity, can give rise to fresh and effective sponsorship initiatives.
| Year of publication: |
2009
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| Authors: | Bal, Charles |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 45-47
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