Connecting with consumers : marketing for new marketplace realities
Allan J. Kimmel
| Year of publication: |
2010
|
|---|---|
| Authors: | Kimmel, Allan J. |
| Publisher: |
Oxford : Oxford University Press |
| Subject: | Marketing | Verbraucherverhalten | Marketingpolitik | Virales Marketing | Marketing. | Marketing--Case studies. | Marketing--Technological innovations. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | xvi, 333 p. ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-955650-2 ; 0-19-955650-4 ; 978-0-19-955651-9 ; 0-19-955651-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004956658