Viral marketing analysis and evaluation : the case of the Greek consumer market
Eleni Rouva, Panagiota Lalou, Michalis Skordoulis and Miltiadis Chalikias
| Year of publication: |
2016
|
|---|---|
| Authors: | Rouva, Eleni ; Lalou, Panagiota ; Skordoulis, Michalis ; Chalikias, Miltiadis |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 10.2016, 1, p. 28-38
|
| Subject: | consumer behaviour | Greek market | marketing | viral marketing | Griechenland | Greece | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687954