Connecting with Consumers: Marketing for New Marketplace Realities
Year of publication: |
2011
|
---|---|
Authors: | Sigala, Marianna |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 28.2011, 6, p. 462-463
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumers | Web 2.0 | Consumer‐to‐consumer marketing | Word‐of‐mouth | Brand communities | Web marketing |
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