Connection between customer relationship management and brand equity
Year of publication: |
2007
|
---|---|
Authors: | Mandić, Miroslav |
Published in: |
Tržište/Market. - Ekonomski Fakultet, ISSN 0353-4790. - Vol. 19.2007, 1, p. 85-98
|
Publisher: |
Ekonomski Fakultet |
Subject: | customer relationship management | brand management | brand equity |
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