Connection, trust, and commitment : dimensions of co-creation?
Year of publication: |
2011
|
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Authors: | Randall, Wesley S. ; Gravier, Michael J. ; Prybutok, Victor R. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 1, p. 3-24
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Strukturgleichungsmodell | Structural equation model |
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