Conquering Consumerspace: Marketing Strategies for a Branded World
Year of publication: |
2003
|
---|---|
Authors: | Goldsmith, Ronald E. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 12.2003, 7, p. 492-495
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer marketing | Marketing strategy | Internet |
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