Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Year of publication: |
2021
|
---|---|
Authors: | Guerra-Tamez, Cristobal Rodolfo ; Dávila-Aguirre, Mario César ; Barragán Codina, José Nicolás ; Guerra Rodríguez, Pablo |
Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 33.2021, 5, p. 487-517
|
Subject: | Brand loyalty | business administration | consumer marketing | marketing | marketing strategy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Marketingmanagement | Marketing management | Bier | Beer |
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