Conquering consumerspace : marketing strategies for a branded world
Year of publication: |
2003
|
---|---|
Authors: | Solomon, Michael R. |
Publisher: |
New York [u.a.] : AMACOM |
Subject: | Brand name products | Marketing | Consumers' preferences | Customer relations | Verbraucherverhalten |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob, (2008)
-
Managing customer relationships : a strategic framework
Peppers, Don, (2004)
-
Kellogg on branding : the marketing faculty of the Kellogg school of management
Tybout, Alice M., (2005)
- More ...
-
Benefiting from Structural Similarities Among Personal Services
Solomon, Michael R., (1991)
-
Consumer behavior : buying, having, and being
Solomon, Michael R., (1992)
-
Consumer behaviour : a European perspective
Solomon, Michael R., (1999)
- More ...