Conquering consumerspace : marketing strategies for a branded world
Michael R. Solomon
| Year of publication: |
2003
|
|---|---|
| Authors: | Solomon, Michael R. |
| Publisher: |
New York [u.a.] : AMACOM |
| Subject: | Brand name products | Marketing | Consumers' preferences | Customer relations | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 276 S. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-8144-0741-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004726492