Conquering the digital customer : how Zara is confronting the digital innovation revolution
Year of publication: |
[2017]
|
---|---|
Authors: | Viardot, Eric ; Nylund, Petra A. |
Published in: |
Socio-economic perspectives on consumer engagement and buying behavior. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2139-6. - 2017, p. 334-354
|
Subject: | Digitalisierung | Digitization | Brasilien | Brazil | Social Web | Social web |
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