Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Year of publication: |
2011
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Authors: | Adaval, Rashmi ; Wyer, Robert S. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 355-365
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Subject: | Preiselastizität | Price elasticity | Zahlungsbereitschaftsanalyse | Willingness to pay | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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